George Smart III, Founder

The SleepCoffee founder, George Smart III saw the critical importance of sleep and the benefit of using coffee to help deliver sleep help. George is a insomniac and a seasoned fortune 500 food executive. In early 2000, George hired industry leading food scientists to develop a herbal formula that could be added to decaffeinated coffee, with personal use in mind. In late 2000, George successfully introduced  SleepCoffee, but  until 2018 George only supplied limited runs to friends and a few stores. In 2018 George was convinced to expand SleepCoffee's production and make SleepCoffee available to everyone. It is SleepCoffee's greatest desire for you to sleep better. We put our love in every cup because you are all party of our SleepCompany family. Thank You.

George was born in Louisville, Kentucky in 1944 and after graduating from Indiana University in 1965 moved to Los Angeles and joined Carnation Company where, while working full time, he attended USC at night and received and MBA in 1968 then  went to correspondence Law School , obtaining an LLB degree and passing the California Bar in 1974.

In 1984 he left Carnation and became Founder and Chairman of several small companies, including the BackCare Place, Sage Development, RelaxCo, SleepCo and the charitable Fight Loneliness Foundation.  In these endeavors he got his real educational Degree in LIfe's Successes and Failures. 

George has 4 grandchildren, ages 4 to 7 and being with them makes his heart giggle.